Media Ecology: The Architecture of Attention

McLuhan’s Media Ecology studies how communication technologies transform thought, culture, and society — revealing that media are not neutral channels but environments that reshape human experience.

Beating the Bot: Staying Human in the Age of AI Recruitment

A young man sits in a dimly lit home office, staring at his computer screen in disbelief after receiving an instant automated job rejection.

Automation has become the new gatekeeper of opportunity. This is a story for every candidate trying to stay visible, and every recruiter trying to stay human — a behavioural field guide for beating the bot without losing your voice.

AI Alignment Problem

The AI Alignment Problem asks how we can ensure intelligent systems pursue goals consistent with human values and intentions, avoiding harm as capabilities expand.

Eisenhower Matrix: Urgent vs. Important

A 2×2 prioritisation grid dividing tasks by urgency and importance to guide whether to do, decide, delegate, or delete — a compass for balancing reactive work with strategic focus.

30-60-90: Value before Permanence

A structured 3-phase framework that delivers value before permanence — enabling teams to learn, test, and prove fit through a time-boxed discovery contract.