Product
ArchitectNarrative
DesignerInformation
EngineerIdeas
Whisperer

Systematic blueprints
of clarity.Structured messages.
Compelling stories.Knowledge frameworks
to scaffold progress.Extracting the signal
from noise.

How I think

Exploring the questions, patterns & principles that shape how I build, lead & learn.
A woman sitting on a sofa in soft evening light, looking at her phone with a quiet, pained expression as she processes something disappointing.

Red Lines in Blue Ink: The Systemic Cost of Ruling by Rhetoric

A tired middle-aged office worker sits at his desk in a dim UK office, his face illuminated by the glow of an unseen computer screen.

When UI Masquerades as UX: The Politics of Performative Reform

A woman looks upward in a kitchen, her expression tense and controlled, holding back frustration she chooses not to voice.

Warrior vs Worrier: The difference between hope and proof

A teacher stands at the front of his classroom, caught mid-thought as a student’s unseen question challenges him. His expression reflects both authority and uncertainty, the quiet moment when understanding gives way to introspection.

Prompt Theatre: The Ethics of Drift

A software developer sits in quiet reflection at her desk, laptop open and light from the screen illuminating her face.

It Works on My Machine: When Passion Becomes Possession

A tattooed barber sits alone in his Shoreditch shop, phone in hand, caught between confidence and reflection.

The Rhetoric Virus: Why Systems Reward Certainty Over Substance

What I've done

A selection of case studies showing how I’ve helped teams move faster, design better, and deliver with purpose.

Delivery

execution, operations, resilience

Governance

structure, strategy, alignment

Optimisation

UX clarity, friction reduction

Platforms

scale, architecture, integration

  • All
  • Delivery
  • Governance
  • Optimisation
  • Platforms

What I know

A living library of frameworks, philosophies, processes, and methodologies — structured for clarity, linked for context.

Frameworks

Structural skeletons for thought

Philosophies

Principles of interpretation

Processes

Repeatable systemic sequences

Methodologies

Prescriptive systems of practice

Category
Focus
Lens

Effort Discounting: Avoidance of Sustained Effort

Effort discounting is the tendency to value rewards less when they require greater effort. It explains why we often choose easier paths even when harder ones yield bigger gains.

Reward Undermining Effect: The Paradox of Motivation

External rewards can unintentionally reduce intrinsic motivation. The reward undermining effect shows how over-justifying effort with incentives shifts focus from enjoyment to obligation.

Reward Processing Deficits: Dopamine–Motivation Disconnect

Reward processing deficits in ADHD arise from atypical dopamine activity in the brain’s reward circuits, leading to a preference for immediate gratification and difficulty sustaining motivation for delayed rewards.

Growth Mindset: Belief in Potential

A belief that intelligence and ability can be developed through effort, good strategies, and learning. Growth mindset encourages resilience, curiosity, and improvement, contrasting the fixed view of innate talent.
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Contact

If you’re a recruiter, a hiring manager, or someone exploring freelance or collaborative projects, this is the place to start the conversation.

Yes, Andover (not Hanover 😉), right in the middle of Hampshire, with quick links to London, Southampton, Reading, and other business centres.

My profiles

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