Immediate

Transforming Wedding Planning with a Modernised CMS

I modernised Immediate Media’s wedding brands by leading a CMS migration that simplified editorial workflows, empowered content teams, and created consistent journeys for brides-to-be. By aligning governance with user needs, I delivered a faster, more intuitive planning experience and left behind scalable foundations for other verticals.
Employer
  • Immediate Media
Role
  • Procuct Manager
Tenure
  • Feb 2018 – Jul 2018
Focus
  • CMS Migration & Editorial Workflow Optimisation
Systems
  • Proprietary CMS, Taxonomy Frameworks, Editorial Publishing Tools
Latest posts
A tired woman in her early forties lies in bed at night, lit only by the glow of her phone as she scrolls, her expression distant and drained.

We’ve Automated Belief — and Lost Trust

A tired office worker sits late at night, resting his head on one hand as the unseen screen in front of him casts a cold blue light across his face.

The Politics of Productivity: Balancing Motion and Momentum

A tired woman sits alone at her desk in a dimly lit office, face illuminated by a computer monitor’s glow with red light in the background.

The Loyalty Loop: How Systems Use Belonging to Blind Us

A male office professional sits at his desk surrounded by glowing data dashboards, resting his head on his hand in quiet frustration as he stares at the screen.

Progress as a Product: Rethinking Digital Transformation

Problem

Immediate Media’s You & Your Wedding and Hitched brands were hampered by legacy CMS infrastructure. Content teams struggled with clunky editorial workflows, fragmented taxonomy, and slow publishing speed. For end users — brides and grooms in planning mode — this meant inconsistent experiences, outdated content surfacing, and friction at critical discovery moments.

Approach

  • Scoped and delivered CMS migration for wedding verticals, consolidating editorial workflows into a modernised, flexible platform.
  • Partnered with editorial stakeholders to design content models, taxonomy rules, and publishing templates optimised for planning journeys.
  • Conducted discovery with editorial teams and sample users to align publishing needs with user expectations.
  • Embedded governance practices to ensure consistent tagging, faster publishing, and better lifecycle management.

Outcome

  • Improved editorial velocity: modern CMS enabled faster content production and updates.
  • Consistent user journeys: aligned taxonomy and templates created a seamless discovery experience across wedding content.
  • Editorial empowerment: reduced technical bottlenecks, giving teams more autonomy.
  • Future-ready platform: CMS foundations extended to other Immediate verticals beyond weddings.