Explanation
What it is
Scenario Planning is a strategic methodology that creates multiple plausible futures through structured narratives.
Rather than relying on single-point forecasts, it explores a spectrum of possibilities, helping organisations recognise uncertainty as a landscape to navigate rather than a problem to solve.
When to use it
- When facing high uncertainty about external drivers of change.
- When long-term decisions carry high stakes and irreversible commitments.
- When alignment across stakeholders is needed despite divergent assumptions.
Why it matters
Scenario Planning matters because it replaces rigid prediction with adaptive foresight.
By rehearsing multiple futures, organisations can build strategies that remain robust under volatility, improve resilience against shocks, and expand the range of options leaders are willing to consider.
It fosters clarity in the face of complexity, anchoring strategic choices in possibility rather than illusion of certainty.
Reference
Definitions
Scenario
A structured, internally consistent story about a possible future, built from key drivers and uncertainties.
Scenario Planning
A methodology that develops multiple plausible future narratives to inform strategic decision-making under uncertainty.
Intuitive Logics
The most common scenario method (popularised by Shell and Schwartz), emphasising plausibility, coherence, and contrasting narratives rather than probabilities.
Foresight
Organisational capacity to anticipate, prepare for, and adapt to emerging futures.
Canonical Sources
- Schwartz, P. The Art of the Long View (1991)
- van der Heijden, K. Scenarios: The Art of Strategic Conversation (1996, rev. 2005)
- Ramirez, R. & Wilkinson, A. Strategic Reframing: The Oxford Scenario Planning Approach (2016)
- Wilkinson, A. & Kupers, R. The Essence of Scenarios: Learning from the Shell Experience (2013)
- Wack, P. (via Bradfield, Wright & Cairns) Foundations of Scenario Planning: The Story of Pierre Wack (2019)
Notes & Caveats
- Scenario Planning is often misread as prediction; it is not about forecasting the most likely outcome, but exploring a range of plausible ones.
- The methodology differs from trend extrapolation: scenarios are constructed from uncertainties and drivers, not just linear continuations.
- Variants exist (e.g., Oxford approach, probabilistic models, climate-focused adaptations), and users should be explicit about which school they follow.
- Scenarios must be plausible and internally consistent; implausible extremes can undermine credibility and alignment.
How-To
Objective
Design a set of plausible future scenarios that challenge assumptions and strengthen strategic options under uncertainty.
Steps
- Identify driving forces
Scan the external environment for social, technological, economic, environmental, and political factors. - Distil critical uncertainties
Prioritise 2–3 high-impact, high-uncertainty variables that will shape divergent futures. - Construct scenario logics
Map these uncertainties into contrasting but plausible worlds; weave narratives that are coherent and distinct. - Test strategic implications
Stress-test current and proposed strategies against each scenario; record insights and adjustments.
Tips
- Use cross-disciplinary voices to enrich drivers and perspectives.
- Keep scenarios internally consistent but not overly detailed — they are sketches, not blueprints.
- Name scenarios with memorable metaphors to aid recall and discussion.
- Revisit and refresh scenarios periodically; shelf-life is limited as contexts shift.
Pitfalls
Treating scenarios as predictions
Frame them as possibilities, not forecasts.
Overcomplicating with excessive detail
Focus on clarity and plausibility over volume.
Anchoring on a single “preferred” scenario
Keep all narratives in play to avoid bias.
Excluding key stakeholders
Involve decision-makers early to ensure buy-in.
Acceptance criteria
- At least 3 distinct, plausible scenarios documented.
- Strategic implications captured for each scenario.
- Stakeholder group aligns on relevance and lessons.
- Artefacts stored in accessible repository (e.g. scenario matrix, briefing deck).
Tutorial
Scenario
- A national energy regulator is preparing its 10-year strategy.
- Facing volatile fuel markets, rapid renewables adoption, and shifting public opinion, the board must decide where to focus investment.
- The constraint: high uncertainty and political scrutiny.
Walkthrough
Decision Point
Should the organisation commit to a single pathway (e.g. natural gas transition) or explore multiple futures?
Input/Output
Input
Stakeholder interviews, policy forecasts, climate data.
Output
Shortlist of key drivers and uncertainties.
Action
- Create a 2×2 matrix around two critical uncertainties: global energy prices and public acceptance of renewables.
- Develop four scenario narratives (e.g., “Green Boom,” “Carbon Lock-in,” “Fragmented Transition,” “Innovation Islands”).
- Capture artefacts in a briefing deck.
Error handling
If scenarios converge too narrowly, revisit the driver selection stage to re-surface overlooked uncertainties.
Closure
Present scenarios to the board, highlight risks/opportunities under each, and record strategic stress-test outcomes.
Result
- Before → After: From fragmented assumptions → to aligned foresight conversation.
- Improved quality of debate, reduced blind spots, and clearer investment options.
- Artefact snapshot
Scenario Matrix & Narratives (living document stored in strategy portal).
Variations
- If team size is small, simplify to 2 scenarios instead of 4.
- If external environment shifts quickly, shorten refresh cycle from 3 years to annual updates.
- If stakeholder conflict is high, use participatory workshops to co-create narratives for stronger buy-in.