A selection of case studies showing how I’ve helped teams move faster, design better, and deliver with purpose.
Documentation as Infrastructure: Codifying Delivery at Collinson
Codified a scalable documentation system across multiple squads and time zones, transforming scattered tribal knowledge into structured, accessible insight — improving delivery clarity, onboarding, and cross-squad collaboration without slowing the sprint.
Cart Price Rules: Personalisation Logic at Scale
Designed and delivered a flexible cart discount engine for a global loyalty platform. Reduced manual configuration, enabled segmentation, and unified reward logic across multi-tenant instances — laying the groundwork for scalable personalisation.
Aligning CMS & CRM via Dynamics365
Worked across CMS and CRM teams to ensure the donor experience remained seamless during a Dynamics365 integration — flagging frontend disconnects, supporting data alignment, and helping unify campaign content with CRM logic.
Path to Donation: Optimising UX for Impact
Redesigned St John Ambulance’s donation flow to reduce friction, improve mobile UX, and increase donor retention — ensuring accessibility and clarity at every step of a mission-critical user journey.