Category: UX Strategy

Design without direction is decoration. Here I explore how UX choices shape product success, blending user empathy with strategic intent.
A tired middle-aged office worker sits at his desk in a dim UK office, his face illuminated by the glow of an unseen computer screen.

When UI Masquerades as UX: The Politics of Performative Reform

A female political commentator sits beneath harsh studio lighting during a live television debate, her expression poised yet introspective as cameras and crew blur in the background.

The UX of Competence: How Performance becomes the Product

A tired SENCO sits alone at the back of an empty classroom at dusk, the soft glow of his laptop illuminating a weary expression as he reviews yet another policy response.

Avoidance is not empathy

A weary healthcare assistant rides a city bus home after her shift, eyes fixed on her glowing phone as rain streaks down the window — a quiet portrait of exhaustion and disconnection in the attention economy.

The Cost of Complexity: Why Systems Fail When Language Does

A man sits in a dimly lit room, gazing thoughtfully toward the window, illuminated by the glow of his laptop and soft daylight filtering through curtains.

GDP ≠ User Metrics: UX Strategy for a Broken Democracy

A product manager sits alone behind a glass wall, realising her confident presentation has created new misalignment.

Applause Without Alignment: The Cost of Performative Clarity

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