Radical Candour: Care Personally. Challenge Directly.
Radical Candour is a feedback framework that balances empathy with directness, helping leaders build trust and accountability by caring personally while challenging directly.
Social Class: The Layers of British Society
Focus Category Lens Explanation What it is When to use it Why it matters Reference Definitions Canonical sources Notes & caveats How To Objective Steps Tips Pitfalls Acceptance criteria Tutorial Scenario Walkthrough Result Variations Explanation What it is Social class in the UK is a socially constructed system of hierarchy that influences people’s opportunities, relationships, […]
Empathy Mapping: Visualising the User Mindset
A collaborative framework that visualises what users say, think, do, and feel to build shared understanding and design empathy-led experiences.
Inclusive Design Principles: Designing for Difference
Inclusive design creates products and services usable by the widest range of people by recognising exclusion, learning from diversity, and designing solutions that benefit everyone.
Avoidance is not empathy

Empathy has become the new professional currency — but when it’s used to avoid discomfort rather than confront it, understanding disappears. This piece explores how performative compassion erodes clarity, from classrooms to design labs.
My brain is not a buzzword

After years of engineering my own focus systems, I finally have an official label for the mind that built them. ADHD hasn’t changed who I am — it’s simply given my methods a name. This piece is about ownership, not confession: how to hold a label without being held by it.
Semiotics for Design: Form + Meaning
Semiotics helps designers craft visuals that communicate intention and emotion by decoding how users read signs, symbols, and patterns — shaping meaning beyond aesthetics.
Engineering Compassion for a Distracted Mind

Even the best focus systems collapse under design built for distraction. This piece explores how compassion — not discipline — becomes the real architecture of attention.
Algorithmic Bias: When code inherits prejudice
Algorithmic bias occurs when computer systems replicate or amplify human prejudices, producing unfair outcomes that distort trust, accountability, and social equity.
Flow Theory: The Psychology of Engagement
Flow Theory explains how people achieve deep focus and satisfaction when challenges perfectly match their skills. It’s a state where attention, purpose, and performance merge into effortless control and enjoyment.