Progress as a Product: Rethinking Digital Transformation

A male office professional sits at his desk surrounded by glowing data dashboards, resting his head on his hand in quiet frustration as he stares at the screen.

Digital transformation succeeds or fails on trust. When progress is designed for optics instead of empathy, internal users build workarounds faster than systems can catch them. Progress as a Product explores how UX Strategy restores belief by designing the experience of work itself.

Diffusion of Innovations

Explains how new ideas or technologies move from invention to adoption through social systems, showing why innovators lead, laggards follow, and networks determine momentum.

Incentive Distortion: Reward vs Value

Misaligned incentives cause systems to optimise for metrics instead of meaning. When rewards outpace real value, performance looks strong but purpose erodes.

When Fear of AI Becomes the Real Risk

Weary university administrator surrounded by towering stacks of paperwork, slumped at his desk under the weight of outdated processes.

Fear of generative AI is often framed as caution. In reality, hesitation entrenches dysfunction — leaving teams buried in duplication and burnout.