Dopamine Detox Research: Understanding Motivation
Scientific evidence shows dopamine cannot be “detoxed.” The brain continuously produces it, but reducing overstimulation through moderated habits improves focus and impulse control.
Content Saturation Economics: The Cost of Too Much Content
Digital ecosystems overflow with content, eroding visibility. Content Saturation Economics explains why attention is the new scarcity and how creators regain leverage through focus and quality.
Authenticity Metrics Design: Measure truth, not theatre
A framework for defining and measuring authenticity across systems, blending quantitative indicators (retention, sentiment, engagement) with qualitative dimensions like integrity and responsiveness.
Amplification vs Attenuation: The Architecture of the Attention Economy

In a world where communication outpaces comprehension, amplification has become the operating model. This piece explores how systems designed for speed and spectacle erode trust — and why the future of progress depends on architectures that value coherence over chaos.
Flow Theory: The Psychology of Engagement
Flow Theory explains how people achieve deep focus and satisfaction when challenges perfectly match their skills. It’s a state where attention, purpose, and performance merge into effortless control and enjoyment.
WIP Limits: Constrain flow | Increase throughput
WIP Limits cap active work to maintain flow and reveal bottlenecks. By constraining multitasking, teams deliver faster, more predictably, and with less stress.
GDP ≠ User Metrics: UX Strategy for a Broken Democracy

Budgets and dashboards share the same flaw — they measure what’s easy, not what matters. The Budget vs the Thermostat examines how political storytelling and vanity metrics have turned democracy into a failing design system optimised for optics instead of outcomes.
The Attention Economy
Herbert Simon predicted that as information multiplies, attention becomes the limiting factor of value. The Attention Economy reframes focus as a market — traded, taxed, and engineered by design.
Beating the Bot: Staying Human in the Age of AI Recruitment

Automation has become the new gatekeeper of opportunity. This is a story for every candidate trying to stay visible, and every recruiter trying to stay human — a behavioural field guide for beating the bot without losing your voice.
User-Centred Design vs Business KPIs
When user needs and business metrics collide, design becomes a negotiation between empathy and efficiency. True alignment emerges only when KPIs measure value as users define it.