Flow Theory: The Psychology of Engagement

Flow Theory explains how people achieve deep focus and satisfaction when challenges perfectly match their skills. It’s a state where attention, purpose, and performance merge into effortless control and enjoyment.

GDP ≠ User Metrics: UX Strategy for a Broken Democracy

A man sits in a dimly lit room, gazing thoughtfully toward the window, illuminated by the glow of his laptop and soft daylight filtering through curtains.

Budgets and dashboards share the same flaw — they measure what’s easy, not what matters. The Budget vs the Thermostat examines how political storytelling and vanity metrics have turned democracy into a failing design system optimised for optics instead of outcomes.

The Attention Economy

Herbert Simon predicted that as information multiplies, attention becomes the limiting factor of value. The Attention Economy reframes focus as a market — traded, taxed, and engineered by design.

Beating the Bot: Staying Human in the Age of AI Recruitment

A young man sits in a dimly lit home office, staring at his computer screen in disbelief after receiving an instant automated job rejection.

Automation has become the new gatekeeper of opportunity. This is a story for every candidate trying to stay visible, and every recruiter trying to stay human — a behavioural field guide for beating the bot without losing your voice.

User-Centred Design vs Business KPIs

When user needs and business metrics collide, design becomes a negotiation between empathy and efficiency. True alignment emerges only when KPIs measure value as users define it.