Semiotics for Design: Form + Meaning
Semiotics helps designers craft visuals that communicate intention and emotion by decoding how users read signs, symbols, and patterns — shaping meaning beyond aesthetics.
Engineering Compassion for a Distracted Mind
Even the best focus systems collapse under design built for distraction. This piece explores how compassion — not discipline — becomes the real architecture of attention.
The Noise Economy: When Everyone Speaks, No One Listens
The promise of the internet was that anyone could be heard. All you needed was passion, persistence, and a platform. For a while, that was true — creators found audiences, experts found clients, and even the smallest voices could carry far beyond their immediate circles. But somewhere along the way, access became excess. The same […]
Behavioural Design: Habits, Hooks, and the Ethics of Attention
Behavioural design uses psychology to shape user habits for good or ill. Nir Eyal’s Hook Model popularised it, but also raised ethical questions about autonomy, responsibility, and wellbeing.
Content Saturation Economics: The Cost of Too Much Content
Digital ecosystems overflow with content, eroding visibility. Content Saturation Economics explains why attention is the new scarcity and how creators regain leverage through focus and quality.
Algorithmic Bias: When code inherits prejudice
Algorithmic bias occurs when computer systems replicate or amplify human prejudices, producing unfair outcomes that distort trust, accountability, and social equity.
Deep Work: The Discipline of Focus
Cal Newport’s Deep Work champions focused, undistracted concentration as a rare and valuable skill — transforming attention into a discipline that drives mastery and meaningful achievement.
Media Ecology: The Architecture of Attention
McLuhan’s Media Ecology studies how communication technologies transform thought, culture, and society — revealing that media are not neutral channels but environments that reshape human experience.
The Attention Economy
Herbert Simon predicted that as information multiplies, attention becomes the limiting factor of value. The Attention Economy reframes focus as a market — traded, taxed, and engineered by design.
Experience Economy: Emotion as a Product
Pine & Gilmore’s Experience Economy reframes economic value as a staged, immersive event — where memorable experiences, not goods or services, become the product.