Plain Language Principles: Clarity by Design
Plain Language Principles ensure communication is clear, direct, and accessible. They simplify without dumbing down, building trust and improving comprehension across audiences and contexts.
The Noise Economy: When Everyone Speaks, No One Listens
The promise of the internet was that anyone could be heard. All you needed was passion, persistence, and a platform. For a while, that was true — creators found audiences, experts found clients, and even the smallest voices could carry far beyond their immediate circles. But somewhere along the way, access became excess. The same […]
Algorithmic Bias: When code inherits prejudice
Algorithmic bias occurs when computer systems replicate or amplify human prejudices, producing unfair outcomes that distort trust, accountability, and social equity.
Authenticity Metrics Design: Measure truth, not theatre
A framework for defining and measuring authenticity across systems, blending quantitative indicators (retention, sentiment, engagement) with qualitative dimensions like integrity and responsiveness.
Amplification vs Attenuation: The Architecture of the Attention Economy
In a world where communication outpaces comprehension, amplification has become the operating model. This piece explores how systems designed for speed and spectacle erode trust — and why the future of progress depends on architectures that value coherence over chaos.
GDP ≠ User Metrics: UX Strategy for a Broken Democracy
Budgets and dashboards share the same flaw — they measure what’s easy, not what matters. The Budget vs the Thermostat examines how political storytelling and vanity metrics have turned democracy into a failing design system optimised for optics instead of outcomes.
Cybernetic Feedback Loops: The Logic of Self-Regulation
Cybernetic feedback loops describe how systems sense, compare, and adjust their behaviour to maintain stability or pursue goals — the foundation of control, adaptation, and systemic intelligence.
The Rise of Productivity Vibe-Coding
AI hasn’t just automated work — it’s automated the appearance of competence. When busyness becomes proof of progress, clarity becomes rebellion.
Manual of Me: Operating Instructions for Collaboration
A living self-manual that codifies how you think, work, and communicate — transforming introspection into a collaborative operating system that builds empathy and trust.
The Behavioural Paradox of Enforced Virtue
Corporate values were meant to unite teams — but when virtue becomes performance, language stops listening. This essay dissects how slogans replace substance, and how clarity can rebuild honest feedback loops.