Empathy Mapping: Visualising the User Mindset
A collaborative framework that visualises what users say, think, do, and feel to build shared understanding and design empathy-led experiences.
Inclusive Design Principles: Designing for Difference
Inclusive design creates products and services usable by the widest range of people by recognising exclusion, learning from diversity, and designing solutions that benefit everyone.
Semiotics for Design: Form + Meaning
Semiotics helps designers craft visuals that communicate intention and emotion by decoding how users read signs, symbols, and patterns — shaping meaning beyond aesthetics.
Behavioural Design: Habits, Hooks, and the Ethics of Attention
Behavioural design uses psychology to shape user habits for good or ill. Nir Eyal’s Hook Model popularised it, but also raised ethical questions about autonomy, responsibility, and wellbeing.
Attention Restoration Theory: Reclaiming focus through nature
Exposure to natural environments restores cognitive focus depleted by overstimulation. Nature enables effortless attention, replenishing mental capacity and improving overall wellbeing.
Dopamine Detox Research: Understanding Motivation
Scientific evidence shows dopamine cannot be “detoxed.” The brain continuously produces it, but reducing overstimulation through moderated habits improves focus and impulse control.
Flow Theory: The Psychology of Engagement
Flow Theory explains how people achieve deep focus and satisfaction when challenges perfectly match their skills. It’s a state where attention, purpose, and performance merge into effortless control and enjoyment.
Deep Work: The Discipline of Focus
Cal Newport’s Deep Work champions focused, undistracted concentration as a rare and valuable skill — transforming attention into a discipline that drives mastery and meaningful achievement.
WIP Limits: Constrain flow | Increase throughput
WIP Limits cap active work to maintain flow and reveal bottlenecks. By constraining multitasking, teams deliver faster, more predictably, and with less stress.
When Words Run Faster Than Thought
When words run faster than thought, clarity drowns in the noise. This piece unpacks why ADHD turns communication into performance—and how structure can turn self-doubt into design.