Algorithmic Bias: When code inherits prejudice
Algorithmic bias occurs when computer systems replicate or amplify human prejudices, producing unfair outcomes that distort trust, accountability, and social equity.
Authenticity Metrics Design: Measure truth, not theatre
A framework for defining and measuring authenticity across systems, blending quantitative indicators (retention, sentiment, engagement) with qualitative dimensions like integrity and responsiveness.
Amplification vs Attenuation: The Architecture of the Attention Economy

In a world where communication outpaces comprehension, amplification has become the operating model. This piece explores how systems designed for speed and spectacle erode trust — and why the future of progress depends on architectures that value coherence over chaos.
GDP ≠ User Metrics: UX Strategy for a Broken Democracy

Budgets and dashboards share the same flaw — they measure what’s easy, not what matters. The Budget vs the Thermostat examines how political storytelling and vanity metrics have turned democracy into a failing design system optimised for optics instead of outcomes.
The Attention Economy
Herbert Simon predicted that as information multiplies, attention becomes the limiting factor of value. The Attention Economy reframes focus as a market — traded, taxed, and engineered by design.
User-Centred Design vs Business KPIs
When user needs and business metrics collide, design becomes a negotiation between empathy and efficiency. True alignment emerges only when KPIs measure value as users define it.
Manual of Me: Operating Instructions for Collaboration
A living self-manual that codifies how you think, work, and communicate — transforming introspection into a collaborative operating system that builds empathy and trust.
Rosenberg: Non-violent Communication

A communication philosophy by Marshall Rosenberg that replaces blame and coercion with empathy and clarity by focusing on observations, feelings, needs, and respectful requests.
Discipline and Punish: Surveillance, Power, and Control
Foucault’s analysis of modern institutions shows how surveillance and discipline create compliance, revealing hidden logics of power that shape everyday behaviour.
Psychological Safety: Team climate & permission to diverge
Psychological Safety is a team climate framework that defines the conditions for interpersonal risk-taking — enabling candour, dissent, and learning without fear of ridicule or punishment.