Content Saturation Economics: The Cost of Too Much Content
Digital ecosystems overflow with content, eroding visibility. Content Saturation Economics explains why attention is the new scarcity and how creators regain leverage through focus and quality.
Cybernetic Feedback Loops: The Logic of Self-Regulation
Cybernetic feedback loops describe how systems sense, compare, and adjust their behaviour to maintain stability or pursue goals — the foundation of control, adaptation, and systemic intelligence.
Media Ecology: The Architecture of Attention
McLuhan’s Media Ecology studies how communication technologies transform thought, culture, and society — revealing that media are not neutral channels but environments that reshape human experience.
Experience Economy: Emotion as a Product
Pine & Gilmore’s Experience Economy reframes economic value as a staged, immersive event — where memorable experiences, not goods or services, become the product.
Descartes’ Discourse on the Method: Thinking as a System
Descartes turned thinking into a system: a methodical pursuit of clarity and truth through structured doubt. His “I think, therefore I am” remains the foundation of trust by design.
AI Alignment Problem
The AI Alignment Problem asks how we can ensure intelligent systems pursue goals consistent with human values and intentions, avoiding harm as capabilities expand.
Information Theory: From Noise to Knowledge
Shannon’s Information Theory models communication as a measurable loop — encoding, transmission, decoding, and feedback — reducing uncertainty and preserving meaning amid noise.
30-60-90: Value before Permanence
A structured 3-phase framework that delivers value before permanence — enabling teams to learn, test, and prove fit through a time-boxed discovery contract.
Oxford Approach: Strategic Methodology for Anticipating Futures
A structured Oxford methodology that turns uncertainty into actionable futures, reframing assumptions and guiding resilient strategic choices.
Feedback Loops: System Self-Regulation in Motion
Feedback loops are the dynamic engines of systems thinking — revealing how actions create reactions that reinforce or balance outcomes over time, shaping system behaviour and stability.