Don’t Diagnose the Person. Map the Pattern.
Most stakeholder clashes aren’t personal — they’re systemic. Learn how to spot the patterns behind the personalities.
Being Busy Is Easy
We think we’re getting things done — but often, we’re just reacting to noise. This article explores why behavioural blind spots, not bad tools, kill true productivity in product teams.
Product Sense Is Behavioural Sense
Product decisions aren’t made in a vacuum — they’re shaped by your psychology. This post explores how behavioural clarity can trump intuition in UX strategy.
The Invisible Interface: Why Trust is a UX Issue
Most users don’t think about trust until something feels off. But every click, form, and prompt is a silent request for belief — and the moment that trust breaks, users quietly walk away.
Why Starting Is Harder Than Finishing
Starting isn’t just the first step — it’s the heaviest. For ADHD minds especially, initiation feels like pushing a stalled car. This piece explores why beginning is so behaviourally intense — and how to flip resistance into momentum.
Procrastinating When You Actually Care
Procrastination isn’t always a sign of laziness — sometimes it’s a signal of how much we care. When the work matters, so does the fear. This piece explores the emotional weight behind meaningful delay.
Binary Thinking vs Systems Thinking
Binary thinking feels clear, fast, and safe — but it rarely tells the whole story. This article explores why we gravitate toward simple choices in product teams and what we risk missing when we avoid the ambiguity of systems thinking.