Why LLMs Make the Same Mistakes You Do

A mirror, not a magic wand — GenAI reveals more about us than it does about itself. This piece explores the shared blind spots between PMs and LLMs.
Procrastinating When You Actually Care

Procrastination isn’t always a sign of laziness — sometimes it’s a signal of how much we care. When the work matters, so does the fear. This piece explores the emotional weight behind meaningful delay.
Binary Thinking vs Systems Thinking

Binary thinking feels clear, fast, and safe — but it rarely tells the whole story. This article explores why we gravitate toward simple choices in product teams and what we risk missing when we avoid the ambiguity of systems thinking.
The Myth of the Rational User

In theory, users are logical. But in practice, emotion drives every click, scroll, and rage quit. This article explores how anxiety, urgency & frustration shape user behaviour — and why rational UX design often misses the mark.