The Hidden Cost of Polished but Empty Epics

A young woman in a flannel shirt sits at her desk late at night, leaning on one hand as she studies her computer screen. The office around her is dark, lit only by a monitor and desk lamp, capturing the pressure and fatigue of writing product epics.

Epics aren’t meant to be slogans. They are strategic contracts of value — artefacts that preserve clarity and connect user needs to business outcomes. When reduced to polished catchphrases, they waste time and erode trust.

Elastic Tactics for an ADHD Brain

A tactical follow-up to Strategic Thinking for an ADHD Brain, this piece reframes consistency as recovery speed — and offers real-world tactics that flex when your focus won’t.

Stop Paying Productivity Tax

You’re not lazy — your system is taxing you. This post unpacks the hidden costs of tactical misalignment and shows how to reduce your productivity tax.

UX Fails in the Backlog

UX doesn’t fail in Figma — it fails in the backlog. If your tickets are vague, your experience will be too. Here’s how to tighten the tactical layer where UX actually lives.