The Hidden Cost of Polished but Empty Epics

A young woman in a flannel shirt sits at her desk late at night, leaning on one hand as she studies her computer screen. The office around her is dark, lit only by a monitor and desk lamp, capturing the pressure and fatigue of writing product epics.

Epics aren’t meant to be slogans. They are strategic contracts of value — artefacts that preserve clarity and connect user needs to business outcomes. When reduced to polished catchphrases, they waste time and erode trust.

Prompt Paralysis: The Psychology of Blank Boxes

Why do users freeze when faced with a blank prompt box? It’s not a lack of imagination — it’s behavioural friction. This piece explores how decision paralysis, cognitive overload, and system misfit can undermine even the smartest GenAI tools — and why prompt scaffolding might be the fix.