The Invisible Interface: Why Trust is a UX Issue

Most users don’t think about trust until something feels off. But every click, form, and prompt is a silent request for belief — and the moment that trust breaks, users quietly walk away.

Prompt Paralysis: The Psychology of Blank Boxes

Why do users freeze when faced with a blank prompt box? It’s not a lack of imagination — it’s behavioural friction. This piece explores how decision paralysis, cognitive overload, and system misfit can undermine even the smartest GenAI tools — and why prompt scaffolding might be the fix.

The Myth of the Rational User

In theory, users are logical. But in practice, emotion drives every click, scroll, and rage quit. This article explores how anxiety, urgency & frustration shape user behaviour — and why rational UX design often misses the mark.