The Hidden Cost of Polished but Empty Epics

A young woman in a flannel shirt sits at her desk late at night, leaning on one hand as she studies her computer screen. The office around her is dark, lit only by a monitor and desk lamp, capturing the pressure and fatigue of writing product epics.

Epics aren’t meant to be slogans. They are strategic contracts of value — artefacts that preserve clarity and connect user needs to business outcomes. When reduced to polished catchphrases, they waste time and erode trust.

Stop Writing UX Tickets for Yourself

Writing UX stories isn’t about precision — it’s about perception. Every artefact is a signal. And most of them are getting lost in translation.

Cognitive Debt in the UX Backlog

Why do some UX stories spark momentum while others vanish into the backlog? This piece explores the behavioural blind spots behind cognitive debt and how to write artefacts that move.

Stop Paying Productivity Tax

You’re not lazy — your system is taxing you. This post unpacks the hidden costs of tactical misalignment and shows how to reduce your productivity tax.

UX Fails in the Backlog

UX doesn’t fail in Figma — it fails in the backlog. If your tickets are vague, your experience will be too. Here’s how to tighten the tactical layer where UX actually lives.

Strategy Dies Where Navigation Lies

Strategy isn’t a slide deck — it’s the connective tissue behind coherent user experiences. This post traces where it breaks down, and how to see the damage before users feel it.

Product Sense Is Behavioural Sense

Product decisions aren’t made in a vacuum — they’re shaped by your psychology. This post explores how behavioural clarity can trump intuition in UX strategy.

Planning a Week You’ll Actually Stick To

Most plans look great on Monday and collapse by Wednesday. Here’s how to plan a week you’ll actually stick to — balancing ambition, realism, and flexibility, for individuals and teams alike.