OS3

Bridging UX and BA Roles to Sustain Delivery

I absorbed UX and BA responsibilities during a resource-constrained phase of Ordnance Survey’s Web Estate Improvement Programme. By leading discovery, modelling user flows, and translating insights into backlog-ready artefacts, I sustained delivery momentum and safeguarded decision-making rigour.
Employer
  • Ordnance Survey
Role
  • Product Manager
Tenure
  • Mar 2020 – Mar 2021
Focus
  • UX Leadership & BA Bridging
Systems
  • Prototyping Tools, Backlog Frameworks, Workshop Facilitation
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Problem

Ordnance Survey’s Web Estate Improvement Programme lacked dedicated UX and BA support.

  • Design thinking and requirements gathering were under-resourced.
  • Risk of stalled delivery and misaligned decision-making.
  • Stakeholder trust and roadmap clarity could falter without insight-driven artefacts.

Approach

  • Led stakeholder workshops and 1:1 discovery sessions to capture pain points and user needs.
  • Created mock-ups and flow diagrams to visualise future-state journeys and integrations.
  • Synthesised findings into opportunity maps and backlog-ready stories.
  • Validated direction iteratively with cross-functional stakeholders to ensure buy-in.

Outcome

  • Sustained velocity: kept programme momentum despite missing roles.
  • Insight-led artefacts: informed roadmap priorities and de-risked decisions.
  • Cross-functional credibility: strengthened leadership position by bridging gaps.
  • Clarity under pressure: showed resilience in absorbing adjacent roles without diluting product focus.