OS1

Reframing Ordnance Survey’s Digital Strategy

I reframed Ordnance Survey’s fragmented websites as a unified “Web Estate,” securing senior buy-in for a governance-led improvement programme. By embedding structure and alignment across B2B, B2G, and B2C platforms, I created clarity, efficiency, and a foundation for long-term digital maturity.
Employer
  • Ordnance Survey
Role
  • Product Manager
Tenure
  • Mar 2020 – Mar 2021
Focus
  • Web Estate Governance & Strategy
Systems
  • SharePoint, Analytics Suites, Internal Ops Tools
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Problem

Ordnance Survey’s online presence spanned multiple disconnected portals serving B2B, B2G, and B2C users. With no unifying governance, journeys overlapped, services conflicted, and content strategies clashed — creating inefficiency, duplication, and user confusion. The organisation risked losing digital coherence and credibility.

Approach

  • Introduced the concept of a “Web Estate”, reframing fragmented websites into a single strategic platform.
  • Halted legacy roadmap items and pitched the Web Estate Improvement Programme, securing leadership endorsement.
  • Audited the entire estate to surface redundancies, service gaps, and misaligned content.
  • Coordinated cross-functional delivery with analytics, UX, ops, and content teams to align platform strategy.

Outcome

  • Strategic realignment: secured senior buy-in to reframe OS’s digital priorities around platform governance.
  • Shared understanding: established “Web Estate” as a common vocabulary across departments.
  • Sustainable foundation: created structures for long-term digital maturity and platform oversight.
  • Continuity: successfully handed off to a permanent owner, ensuring the Web Estate vision outlived my contract.