PepsiCo

Scaling Market Research with Strategic Design

I delivered PepsiCo’s Perceived Value (PV) study platform, transforming fragmented research commissioning into a unified, reusable system. By embedding enterprise UX patterns, standardised templates, and scalable workflows, I reduced setup costs, improved comparability, and enabled smoother global collaboration across marketing teams.
Employer
  • PepsiCo
Role
  • Project Manager/Product Owner
Tenure
  • Oct 2018 – Aug 2019
Focus
  • Market Research Platform Delivery & UX Standardisation
Systems
  • Bespoke PV Study Platform, Enterprise UX Patterns, Supplier Backends
Latest posts
A woman sitting on a sofa in soft evening light, looking at her phone with a quiet, pained expression as she processes something disappointing.

Red Lines in Blue Ink: The Systemic Cost of Ruling by Rhetoric

A tired middle-aged office worker sits at his desk in a dim UK office, his face illuminated by the glow of an unseen computer screen.

When UI Masquerades as UX: The Politics of Performative Reform

A woman looks upward in a kitchen, her expression tense and controlled, holding back frustration she chooses not to voice.

Warrior vs Worrier: The difference between hope and proof

A teacher stands at the front of his classroom, caught mid-thought as a student’s unseen question challenges him. His expression reflects both authority and uncertainty, the quiet moment when understanding gives way to introspection.

Prompt Theatre: The Ethics of Drift

Problem

PepsiCo’s marketing teams across regions relied on siloed suppliers and inconsistent tooling to run PV studies. This fragmented approach led to duplicated costs, poor comparability, and missed opportunities for cross-market learning.

Approach

  • Captured requirements from global marketing and research stakeholders.
  • Standardised workflows and UX patterns to improve comparability.
  • Partnered with selected supplier to define MVP scope and configure reusable study templates.
  • Embedded backend logic and artefacts to ensure maintainability and smooth handover.

Outcome

  • Unified commissioning: launched beta platform allowing global teams to configure and run PV studies through a shared interface.
  • Cost savings: reduced onboarding and setup costs via reusable templates and standardised study logic.
  • Scalable knowledge sharing: enabled cross-region comparability and smoother stakeholder collaboration.
  • Continuity: delivered artefacts that ensured long-term platform ownership beyond contract term.